• Co-op Concept & Fabrication

Level up Your Marketing Strategy With Events Production

Others might think that events production is simply meant planning weddings and birthdays. Or others could have it mistaken by building physical stages in a venue and setting up sound system – however, it is not. Well, it is more than that actually.


Events production in Kingston is absolutely more than just event planning. It takes professional events production company like Co-op Concept and Fabrication to fully bring together the processes. For instance, bringing every minor or major required elements together in order to convey a spectacular and memorable event as scheduled. Budgeting an event from start to finish is also one of the key responsibilities of an events manager. Regardless of the type of event, it is important to pull off the creativity while highlighting key touch points, as well as embracing best project management techniques.


What do you think makes an event great? There are definitely couple of things that a marketing team should consider in order to create a memorable events production.

Here’s a list of things you should know to produce an embracing and memorable event.


Technical and creative elements to set up the mood of an event.

From different lighting fixtures to the stage set, every element adds up to the overall atmosphere of an event. This absolutely contributes to the engagement of the audience for the duration of the event. Each one in the event matters and combines to bring the atmosphere directly to the guests’ tables.


Attendance turned into an EXPERIENCE.

Upon engagement with the invitation, the guest will most likely build his expectations of how the events will turn out. Upon arrival at the venue, they shall be met by movement and smiles. Once you engage them through the senses, they will be caught in the moment of the occasion, thus creating a lasting memory.


Establishing a CONNECTION.

Any events production team like in Co-op Concept and Fabrication, they ensure that the audience feels connected to every moment. It creates a memory that once they think back, they would remember the brand.


Controlling the mood & emotion.

A lot of ways can be done in order to control the mood and emotion of an event. For instance, you can do couple of adjustments with the sound, lighting, and the performance all throughout the event.


Theatrical ambiance.

Creating a theatrical ambiance while heightening the senses of the audience is just one of the main goals of events production in Kingston.


Substance and measurability.

An event must also have the ability to give substance in order to produce a memorable event. For instance, effectively using the environment and decor, as compared to just leaving it as an empty shell. Every single element will give the event production a great substance – from a printed banner up to the rotating stage.


An event is also considered successful whenever an audience leaves the event with more knowledge of the host and brand. It can be measured by their loyalty and ongoing commitment to the business. While an increase in sales is always an objective in marketing strategy, the Event Marketing Institute revealed it’s the brand awareness. 73% of the marketing professionals they surveyed mentioned that it is the brand awareness that tops the goal of event marketing.

Final Thoughts

Co-op Concept and Fabrication is a professional event production company in Kingston. We make it possible to transform an incredibly difficult mission into a smooth, seamless event operation.


Content Marketing Institute cited in their 2015 Benchmarks, Budgets, and Trends Report the efficacy of in-person events. In-person events top the list of the most effective B2B marketing strategies.


Event marketing is effective not only because it generates brand awareness, builds offline relationships, but also increases return-on-opportunity.


Get right in front of your customers and prospects while increasing positive buzz and receiving immediate feedback. Like other marketing channels, event marketing works best as part of a wider business strategy. It incorporates advertising, social media, content marketing, and proper sales nurturing.


We cannot wait to throw a killer event production for you! Contact Co-op Concept and Fabrication today for your events production.

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